Travel & Leisure

World Tourism Day 2023: Green Travel & Global Awareness

World Tourism Day, celebrated on September 27th since 1980, commemorates the establishment of the UNWTO in 1970. In 2023, its theme is "Tourism And Green Investments," promoting sustainable travel.

Explore the Rich Heritage of World Tourism Day: From its Origins to the 2023 Theme, Focusing on Sustainable Travel and Global Awareness.


Celebrating World Tourism Day raises awareness about tourism. September 27, 1970, was the day when the United Nations World Tourism Organization adopted its statutes.

Since 1980, World Tourism Day has been celebrated on September 27th. Travelling is an integral part of our lives, through which we learn new things every day and also educate others. It allows us to closely observe various aspects of countries and understand their local culture, traditions, and arts. This not only benefits us but also strengthens the economies of our countries and the rest of the world. It provides employment opportunities to local people and empowers host communities.

The Purpose of Celebrating World Tourism Day 

Since 1980, World Tourism Day has been celebrated on September 27 to promote tourism, attract tourists, and educate those interested in travelling about new destinations. On this special day, international tourism is promoted, connecting countries, and enabling tourists to understand foreign cultures in addition to their own. However, many people are still unaware of the history and significance of this day, so let’s elaborate on it.

When and Why is World Tourism Day Celebrated 

Worldwide, every year, Tourism Day is celebrated on September 27th, which this year, at the international level, will also be celebrated on September 27, 2023. However, India observes its National Tourism Day separately, on January 25th each year.

History of World Tourism Day 

In 1980, World Tourism Day was celebrated for the first time, initiated by the United Nations World Tourism Organization (UNWTO). The choice of September 27th for this special day was because on this day in 1970, the United Nations World Tourism Organization was established and recognized. Hence, World Tourism Day is celebrated on the occasion of the anniversary of the founding of the United Nations World Tourism Organization.

The Theme of World Tourism Day 2023 

Every year, World Tourism Day is celebrated with a specific theme chosen to align with the current circumstances. Last year, the theme was “Rethinking Tourism,” given the challenges posed by the COVID-19 pandemic. This year, the theme for World Tourism Day 2023 is “Tourism And Green Investments.”

Top 10 places for world tourism

  • The Colosseum in Rome, Italy
  • The Louvre Museum in Paris, France
  • The Vatican Museums in Rome, Italy
  • The Statue of Liberty in New York City
  • The Eiffel Tower in Paris, France
  • Basilica de la Sagrada Familia in Barcelona, Spain
  • French Quarter, New Orleans, Louisiana
  • Anne Frank House, Amsterdam, Netherlands
  • Skydeck- Willis Tower, Chicago, Illinois
  • The Grand Canal in Venice, Italy.

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Muskan Jha

I am creative person with simple mind possibilities that may be useful in solving problems.
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