Pashmina Goat Project

First International Goodwill Ambassador for India’s Prestigious “Pashmina Goat Project” Appointed at Exclusive Reception in Delhi

Kashmir INK Chairman Babar Afzal flew into New Delhi on Thursday to officially present Canadian businesswoman, philanthropist and television personality Ashlee Monroe with her appointment as the Pashmina Goat Project’s first international Honorary Diplomatic Ambassador at an exclusive, by invitation only, reception.

Erratic climatic conditions and excessive snow in recent years has been devastating to the India’s Pashmina Eco-System (from the Pashmina Goat, Shepherds, Yarn Weavers, Manufacturers, Craftsmen and Buyers). The Pashmina Goat population of the Indian Himalayas is dwindling, threatening supplies of precious silky pashmina wool and negatively impacting communities dedicated to crafting the warm and lightweight luxury apparel.

Ms. Monroe, Chairwoman of environmental lighting solutions company Eslight International, TV show host and the star of an upcoming American series, will be sensitizing North American fashion, cultural and philanthropic thought influencers: “The Pashmina Goat Foundation has put a spotlight squarely on the delicate relationship between the environment and fashion. I look forward to doing my part in ensuring that this uniquely Indian product, cashmere, and its dependent communities continue to survive by raising awareness amongst fashion and textile influencers and luxury fashion connoisseurs.”

“I have already enlisted the help of Toronto Fashion Week founder Robin Kay and hope to create awareness events during Toronto Fashion Week and eventually New York Fashion Week as well,” Ms. Monroe continues.

Babar Afzal is the founder of the Pashmina Goat Project www.pashminagoat.com, and a renowned Himalayan Abstract Artist whose hand painted pashmina shawls and stoles can be found in the private collections of Shri. Pranab Mukharjee, The Hon’ble President of India, Shri. Hamid Ansari The Hon’ble Vice President of India and Indian textile baron Samir Thapar of JCT Ltd among others.

Guests at the event were treated to a peek at some of Afzal’s latest works, including pieces destined for Sheikh Mohammed and President Barak Obama.