Kenstar joins hands with Amazon.in
On a beautiful rainy day in Delhi, Kenstar announced their partnership with Amazon to launch their world class feature packed ACs at pocket friendly prices. By doing so, it has become the first company to use the e-commerce platform exclusively to market its product.
Speaking on the occasion, Rahul Sethi, President of Kenstar said, “It’s a privilege to announce our association with the leading e-commerce player Amazon.in. With their wide range of products and reach to the customers, we are confident to reach our consumer with our feature driven 3 star and 5 star ACs at never before prices. We are expecting to reach 4 million units by the end of 2015.”
Rahul Sethi, President of Kenstar at the launch of Air Conditioners
Later, he also said that since there is a huge change in the life style of people, there is an immense potential in this segment to expand our product portfolio by introducing ACs.
“We intend to break the stereotype of AC being a luxury and expensive product and with this launch we are targeting at 5% of market share in the AC market in the 1st year of operation. And with this step, we are also aiming at reaching the heights in technology, innovation and are aiming at revolutionizing the AC sector.” Said Rahul Sethi.
Two models of ACs by Kenstar
The USP features of these AC’s areBlu fins, Anti-Bacterial Features and Humidifier and comes with 5 years of guarantee with compression. The 1 ton AC with 3 Star ratings would be available at the price of INR 20,990/- and 1.5 ton AC with 5 star ratings would be available at the price of INR 25,990/-.
Samir Kumar- Director Category Management, talking about the collaboration of Kenstar and Amazon.in
Talking about the partnership and Amazon’s growth, Samir Kumar said, “Amazon.in is a consumer driven company that aims at providing a variety of products with best prices and comfort. We are very glad that we have added consumer durable products and Kenstar’s ACs are one of the best products to get on the portal with great value price. We have also trained our customer service agents especially for this product so that every time the consumer wants to file a complaint or call in for a service, they can hit the button called ‘Call Support’ which would directly connect them to the agent.”
Rahul Sethi and Samir Kumar celebrating the exclusive partnership between Kenstar and Amazon.in
For now Kenstar is focusing on ACs and is expected to launch a few more products online with Amazon.in in the coming few months. And with this development, Amazon.in is also expecting huge change in the buying and selling scenario in India. Adding to the whole buying experience, Kenstar and Amazon.in will also guarantee 24hour delivery and 24hour installation of the products.
