Good News for Twitter Creators, Know the Incentives
To help generate more revenue, Twitter announces revenue sharing with creators. Elon Musk, the CEO of Twitter in a recent tweet said- “Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads.”
Starting today, Twitter will share ad revenue with creators for ads that appear in their reply threads
— Elon Musk (@elonmusk) February 3, 2023
He also added that “To be eligible, the account must be a subscriber to Twitter Blue Verified.” A good news for creators. This is a good incentive for content creators who are Twitter verified. This allows them to generate more income through the micro-blogging platform. This will also boost the overall income of Twitter and might attract more people to join Twitter and subscribe to Twitter Blue Verified.
What is the Twitter Blue Verified?
Back in November 2022, Musk had announced the Twitter Blue Verified. If you are looking to purchase a Blue subscription, it will cost $8/month and the “Price adjusted by country proportionate to purchasing power parity.” The blue checkmark will mean two different things, according to twitter. It can mean those who are already verified under the legacy verification criteria or those who have the subscription.
Read more- Elon Musk Tweaks Twitter, 5 Big Changes Rolling-out soon
There is some eligibility criteria if you want to get the subscription such as having a complete account, active use and a confirmed phone number. Musk had also announced that the Twitter’s legacy Blue Verified is “deeply corrupted, so will sunset in a few months.”
Twitter’s legacy Blue Verified is unfortunately deeply corrupted, so will sunset in a few months
— Elon Musk (@elonmusk) February 3, 2023
Though Musk has not specified how much of the ad revenue would be shared or any further details, but this is a start and it has got the internet buzzing with excitement.
This will also allow Twitter to offer a model that will attract more creators and compete with the existing model being followed by Instagram, YouTube and TikTok. These social media apps already have an ad revenue sharing model with creators which have made them a popular choice in the past. But, to truly see the benefit of this announcement, details will have to be released soon to see how it impacts the creators.
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