Twitter Announces Monetization Plan for Verified Users
Twitter announces monetization plan for verified users, rewarding them for ad-filled replies. Elon Musk emphasises revenue sharing and improved ad relevance.
Twitter Announces Monetization plan: Verified creators to be paid for ad replies; Elon Musk highlights revenue sharing initiative
On July 14, Twitter made an important announcement that will benefit verified users and potentially change the landscape of the platform. Elon Musk, the owner of Twitter, revealed the launch of a revenue sharing program for eligible creators. He also mentioned that public tweets would be used to train artificial intelligence (AI) models at xAI. Let’s know more about what Twitter Announces in its Monetization Plan.
In this program, Twitter will start paying verified content creators for ads included in their replies. The initial payment block will be approximately $5 million. However, it is crucial to note that only verified users will receive these payments. Elon Musk, who acquired Twitter in October of the previous year, emphasised this requirement in a tweet.
Since Musk took over Twitter, the platform has faced challenges in retaining advertisers. Advertisers have been concerned about where their ads are placed, especially after the company laid off a significant number of employees. To address this issue, Twitter aims to incentivize verified content creators by sharing revenue with them.
This announcement coincides with the appointment of Linda Yaccarino as the new CEO of Twitter. Yaccarino, a seasoned advertising professional from NBCUniversal, is expected to bring her expertise to enhance the platform’s advertising capabilities.
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#Twitter announced its revenue sharing programme to allow verified users to earn revenue from ads posted in replies to users’ posts.https://t.co/PHPaG7iYHr
— The Hindu (@the_hindu) July 15, 2023
In March, Musk stated that Twitter currently earns about 5 or 6 cents per hour of user attention. However, he believes this figure could increase to 15 cents or more by incorporating more relevant and timely advertisements.
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This monetization plan for verified users demonstrates Twitter’s commitment to evolve its advertising strategies and generate revenue while also supporting its content creators. By incentivizing verified users, the platform aims to provide a more engaging and financially rewarding experience for its community.
