Bharati Airtel has been accused of misleading consumers with it’s enthusiastic ad promoting their 4G services.
ASCI (The Advertising Standards Council of India) has accpeted a consumer complaint in the matter, and accordingly has sent notices to Airtel, and it’s ad agency to withdraw or modify the campaign.
“The claim in the ad, ‘Airtel 4G is the fastest network ever’ and ‘If your network is faster, we will pay your mobile bills for life,’ is misleading by omission in the absence of appropriate disclaimers….” says the ASCI order.
