Apple Launches iPhone 16 Series with Lower Prices and Local Assembly Plans

Apple launched the iPhone 16 series, attracting huge excitement and demand with lower prices and local assembly

Earlier this month, Apple unveiled the iPhone 16 series at its Glowtime event, creating a huge buzz among tech fans. Once stores opened, excited customers rushed in to explore Apple’s latest devices. A viral video showed a long line of eager shoppers at Select City Walk mall in Saket, stretching across the entire floor, proving how excited people are for a new iPhone release.

Read more: iPhone 16: Should You Invest in the Latest Apple iPhone 16 or stick with the iPhone 15?

Before the official release, more than 37 million iPhone 16 units had already been reserved during the pre-sale period. This strong demand shows Apple’s continued dominance in the smartphone market. The iPhone 16 series was launched in around 60 countries, including key markets like the US, China, Australia, and South Korea, showing Apple’s global reach.

The iPhone 16 series includes four models: the standard iPhone 16, the larger iPhone 16 Plus, and the high-end iPhone 16 Pro and Pro Max. This is also the first time Apple plans to assemble the iPhone Pro models in India. These locally assembled models will be available later, and this move fits Apple’s strategy to localize production and reduce its dependence on imports.

🚨 A huge crowd gathered outside Apple store at Mumbai’s BKC – India’s first Apple store. (ANI)

Apple’s iPhone 16 series is on sale in India from today. pic.twitter.com/fFP9AIZmoo

— Indian Tech & Infra (@IndianTechGuide) September 20, 2024

In addition to local assembly, Apple has also changed its pricing strategy for the Pro models. For the first time, the iPhone Pro models are cheaper than last year’s models, thanks to reduced import duties in the recent budget. Last year, the iPhone 15 Pro and Pro Max were priced at Rs 1,34,900 and Rs 1,59,900 respectively. This price cut could attract more Indian buyers, making high-end iPhones more affordable for a larger audience.

The excitement around the iPhone 16 launch highlights the strong loyalty Apple has built with its customers. As new owners celebrate their latest devices, the iPhone 16 series continues Apple’s tradition of innovation and quality. With local assembly and competitive pricing, the launch marks an important moment for Apple, especially in India, as the company further expands its reach.

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