Apple’s revamped music app offer various features:- Apple recently shared a new ad video, which focused on new and refined features of revamped apple music app which was launched along with iOS 10.
It’s aptly titled as “Explore the All-New Apple Music”. The promotional commercial on the same is set to upbeat the track “where you at” by bohicas. It’s a 1 minute and 21 seconds Ad, which is longer than any apple music spots which highlight its new features and app’s user interface.
The bottom row of options is used as a template by Apple which offers a brief look to the options including Library, For You, Browse, Radio and Search. For a quick access to all the music, library is first available. Songs either downloaded or saved through iCloud could be found there.
Apple shows off the Contacts-esque Artists view and album cover grid before switching over to For You. Interestingly, the Downloaded music section which was highly touted during Apple’s iPhone 7 event and subsequent TV commercials, is not featured in the ad.
Apple instead provides an example of how to set up the music curation function by tapping on floating bubbles containing genres and artists. Borrowed from the old Beats Music app, the setup procedure generates a taste profile that combines with iTunes listening data to deliver user-specific customized playlists.
With iOS 10, Apple Music adds two new options in My Favorites Mix and My New Music Mix, both of which incorporate a blend of human and algorithmically curate content.
Apple also previews music sharing and offline listening accessed through the three-dot contextual menu that appears throughout Apple Music. Search and Browse are quickly glossed over to get to nearly 20 seconds’ worth of Beats 1 radio promotion.
The ad cuts between Apple Music’s Radio UI and video footage of interviews featuring big-name musical acts. Apple reminds viewers that Radio content can be streamed live or replayed in-app at a later time.
Apple is making a concerted effort to expose its subscription Apple Music streaming service to a wider audience.
