Business success mantra – ‘Video Marketing’
The word ‘networking’ sounds like a buzzword and to some extent; it is becoming a latest trend that can make you a big player in the world of business as video marketing is the best way to build networks. Yes, businesses across the globe have realized the importance and power of video marketing and accepted that it should be a part of their PR mix. It may prove a game changer as it provides better exposure to your business and gives opportunity to your customers to interact with you and feel comfortable. Video marketing fits in the budget and advertises your product in a personalize way.
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Video marketing is the type of internet marketing and advertising in which web-based business create two to five minutes video from the content of the article to aware their consumers about the product.
“I was not able to promote my product as I didn’t have a good budget but video marketing made it quite easy. Now, I can make my customers aware about the products as it has also increased the customer’s loyalty,” says Yogesh Arora, a website owner.
There are many benefits of video marketing and here, One World News introduces you with some of them:
It allows new search traffic – The e-business cannot gain any competitor until the customer knows its existence and so, video marketing makes it possible. Search engines reward the sites that include videos and by this, customer comes to know about the product.
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Video assets can be easily syndicated – If videos are syndicated to multiple sites, it may attract innumerable eyeballs. In addition to traditional channels, online videos play well via mobile networks and television. It is also a cost effective way to maintain brand consistency and consumer awareness.
It also increases the customer’s loyalty – Customers become loyal to a particular website as they enjoy the personalized services. For example, offers on the services, discount offers on the basis of previous shopping and many more. This attracts the customer as they can experience the hassle free service and also get familiar with the shopping process.
Video creates online personalization– Many customers get satisfied only when they shop the product personally at the stores as they get help from the staff present there. Videos provide them the same experience online on internet and bridges the gap between virtual and the live experiences.
Videos increase the credibility – Videos available on the sites provide in-depth knowledge of the product to the customers, and how he feels about the video and the overall the role a website plays in building the trust which is essential for gaining market shares.
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“Videos are really worthy. It makes my work easier as they provide entire knowledge about the product that I am planning to buy. So, I don’t have to surf so many sites to get the information regarding it. Also, through the medium of videos, I don’t feel that I am shopping online” says Anandita Srivastava, a customer who regularly shops online.
Video marketing offers you to experience the first mover advantage as it make you unique from the other sellers who are not utilizing this opportunity. It increases your revenue with very low investment on it.
World is becoming digitalized and social media is the newbie of the world. Millions of people access it daily and by utilizing this resource, you can attract lots of new visitors and can become more credible for the customers.
There is no reason of ignoring the importance of good videos because it is the only way by which you stand different in the row.
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