SNAPCHAT Discover strengthens its portfolio
Snapchat Discover is bringing iHeart Radio and Buzzfeed on the growing list onto its app to get quick access to articles and videos for its young users
Snapchat lets publishers share up to 20 stories a day on the social mobile app and lets partners sell ads against their Discover channels while asking for 30 percent of the revenues. It is continuously experimenting and learning before its platform matures in vertical formats to understand the ever changing taste of its users.
