Today, on November 26, 2014, Pioneer India Electronics Pvt. Ltd, unveiled their new range of In-Car entertainment systems, which included DVD Players, AV Players USB and CD players, speakers and subwoofers. The latest category has been designed specifically for the Indian market, focusing on the Indian tastes in music.
On the occasion, Managing Director, Pioneer India Electronics Pvt. Ltd., Mr. Minoru Ogawa said, “India has always been an important market for us. While most companies repackage their products for Indian consumers, Pioneer has made genuine efforts in studying the needs of Indian consumers and has made genuine efforts in studying the needs of Indian consumers and has then designed new models & features that cater to the requirements. Our India specific TS-C600IN and the new preset equalization: Todoroki EQ, are few examples. A lot of research & resources were spent to develop these features.”
Gaurav Kulshreshtha Addressing the Media
On the occasion, Managing Director, Pioneer India Electronics Pvt. Ltd., Mr. Minoru Ogawa said, “India has always been an important market for us. While most companies repackage their products for Indian consumers, Pioneer has made genuine efforts in studying the needs of Indian consumers and has made genuine efforts in studying the needs of Indian consumers and has then designed new models & features that cater to the requirements. Our India specific TS-C600IN and the new preset equalization: Todoroki EQ, are few examples. A lot of research & resources were spent to develop these features.”
They are one of the pioneers in the field of In-car music system. They use the mirror link technology to sychronise the phone with the music system. It helps in avoiding “App cluttering”. They have named it Todoroki, which means “Sound Of thunder”, in Japanese. Pioneer studied more than 1,000 songs varying from Hollywood to Punjabi. They observed that the youth in India love the Bass and the Treble more. Tastes ranging from the Northern India, to the western and southern India were thoroughly tested. Since there are different music variations, they have come up with 13 Band graphic equalizer, which can be changed by the flick of a finger.
They have also devised ways where one single wire (USB wire) can be used for both Charging and data transfer. One just needs to install an app, and it will automatically synchronize all the media on their phones, iPods and other MP3 Players. There are some additional features, like it synchronizes the contacts wherein you can set reminders and the system will remind you by announcing it in due time.
The Curtain-Raiser of Pioneer In-Car Music Systems
They have also integrated a technology where in one can change the music or control the volume, through the steering. This technology is known as steering music controls. Some cars like Renault and Dzire have already implemented this technology.
Mr. Ogawa told us that they have set up around 150 centers all around India for the maintenance of their products and are planning to expand. They said that they have around 43% of the shares in Car Music systems.
The Touch-Screen Interface of the 13 Band Graphic Equilizer
Their R&D and manufacturing base is mostly in Thailand with some parts in Japan too. They have launched around 30 products customized for India.
They concluded by saying that they are looking forward to the endeavors with India, as India accounts to most of their shares.
While talking to Mr. Kulshrestha, he said, that they have kept the price range in such a manner, where everyone from a common man to business class, can afford it easily. He said that they are also planning to launch DJ console systems, with individual levels, and home theater systems as well.
Picture Courtesy: Anurag Vats, One World News
