PHILIPS: INNOVATION & ‘ARJUN’
The Oberoi, New Delhi witnessed electronics brand Royal Philips (more commonly known as Philips) launching their latest product, Philips Bodygroom, to help every man to maintain hygiene and groom even the hard-to-reach areas. Present at the event were chief guest and brand ambassador, Arjun Kapoor, along with Mr. ADA Ratnam, President, Philips personal health and Mr. Anurita Chopra, Director, Marketing and personal health.
The product was unveiled and is indeed a must have grooming tool for every man out there. The Philips Body Groomer is 100% waterproof for easy use and dry shaving. It has 1 comb, 3mm trim and comes with a 50 minute charge with an eight hour use. It also comes with a charging stand and has a 2 year guarantee period. The trimmer blade design is magnificent. It will not hurt, scratch or abrade the skin. The tool is supposed to be a one stop solution for all the issues that men faced while they struggled to keep it clean below and the neck and down south. The price range is 1295INR and 1495INR.
Ms. Anurita Chopra said, “It’s a great opportunity for our company to speak on a topic like body grooming among men which is a taboo in the country. We started out with a concept of ‘#Mr.Painful’ on twitter and other social media and against the odds, it has been trending and talked about a lot and people have really been open about it. To look at statistics, almost 85% of Indian men are using slightly wrong techniques like scissors, razors and creams when it comes to grooming and cleaning their bodies. That is why we are here to solve the problems that many men encounter while experimenting to come out clean.”
Speaking on the occasion was also Mr. ADA Ratnam. He said, “All of us may not agree on this, but it’s to be neat and clean is an unsaid need that the Indian man has realised. My son is 19 years old and he is a fan of Arjun Kapoor from ‘2states’ which had the actor purely clean shaven and well groomed. So other boys like my son are in that age where they don’t have proper solutions to their hygiene problems and when I spoke to him and his friends about the product that we have come up with, they all were very excited about it.”
Talking about his association with the product, Arjun Kapoor said, “I think that this product is an ideal tool for any woman to gift to a man and also for every man to have. I mentioned women because if you gift this product to a man, you don’t need to give any further answer to them; it will talk for itself when they use it. For all the men who are looking for that one tool that will solve all their hair problems, this product is genuinely the one. It is so convenient and portable to carry it anywhere across the world; I keep it with me at all times.”
Arjun also said, “The most amazing facet of this product for me is that one can use it in the shower and I think that’s a huge asset to have because it’s not messy, it’s not complicated and it’s so easy to use that any man will know how to about using this. Also, there’s no worry of getting a cut because it’s so skin sensitive and I can say that because I am pure evidence as I’ve been using it. But the only difference is that this product is for all the areas below the neck and not for shaving purpose. So I think it’s a welcome change for the Indian men specially, because for long now, we never had a practical solution like this one and I’m very glad that Philips has taken a step ahead and brought out this wholesome tool as far as personal hygiene in men is concerned.”
From the looks of it, it seems that Philips has given men an incredibly fair deal to trim the unwanted hair while protecting the skin in an easy to use, efficient manner and serve the intended purpose satisfactorily. So create your own style – below the neck – with the Philips BodyGroom.
