Canon launches 9 projectors

Canon launches 9 projectors

Canon India Pvt. Ltd today launched nine projector models with five LV- series and four XEED series establishing canon presence in projector market. The new series will provide market-leading image quality to fulfil the diverse needs of customers like better projection of images of precise colors; lower operational costs, ease of use and energy efficiency.

The products are segmented according to the market, a section of it is for home-segment, some for corporate and some for medical purpose, with this they are making debut accordance to the need. For now, out of 150 Canon stores across India, the company is planning to keep projectors in home-segment in only 50 odd venues.

At first the company is targeting at 9 famous states of India and it will also be focusing on providing training to its employees and channel partners. This will in turn help them to educate the customers and spread awareness about the products. It has signed Ingram Micro as the National Distributor for volume products and will tie-up with AV integrated solutions providers for high-end projectors. Canon will also have channel partner incentive program based on the demos.

Talking about their target and the need of such product in India market, Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd, said, “Projection requirements of Indian customers have evolved over the years. Apart from being used for projecting data, customers are now using it to project movies, videos and games as well. The new Canon projectors are equipped with high quality optics to cater to such needs. We will be reaching out to potential customers across all the major metros and aim to capture 10% market share by 2017.”

Since Canon already has a niche market in terms of DLSR, talking about how are they planning towards creating a niche for projectors, K.Bhaskhar (Vice President, Canon India Pvt. Ltd) said, “The projector is an environment friendly product as it introduces enhanced lamp lighting system and a standby mode consuming very little electricity leading to reduction in co2 emission. Canon does has a niche market when it comes to DLSR cameras however when it comes to projector we have LCOS in XEED series to differentiate it from the rest projectors in market. In LV series, we have introduced short-throw which would be a great player in two segments- house application and education. This feature would allow display of images within short distance without hampering the picture and colour quality. LCOS helps you to have the real-life-like experience by giving clear image.”

Continuing further, he said, “One category of the projectors are installable whereas other is portable which is just 2.5 kgs weight and can be carried anywhere. However, it is important to know the need of the customer before one opts for XEED series or the LV series. In future we might look for online-partnership but right now we are in a growing phase wherein we have to look what is right for us and our partner and accordingly we would take decision. We are more focussed on building channel network.”

Parveen Sahni who is the Director-Projection Process, spoke on the availability of customer services, “We have created service network and have tied up with a lot of Canon’s franchise service centre around 28 cities plus we have our own service centre. Rest, the partners who are selling it are geared up to provide the basic services.”

The series launched are LV-WX300, LV-X300, LV-S300, LV-WX300ST and LV-X300ST and the XEED WUX450 and the XEED WX520, XEED WUX400ST and the XEED WX450ST, are ranging from MRP 40,750 to MRP 5,00,000.