Paramount Celebrates ‘Mean Girls Day’ with a Unique TikTok Experience
Paramount's creative twist for 'Mean Girls Day' on TikTok – 23 clips of the cult classic! Enjoy the nostalgia.
Celebrating Mean Girls Day with 23-Clip Treat, Know full Chaos Here!
Every year on October 3rd, fans of the iconic teen comedy, “Mean Girls,” have a special reason to celebrate. This cult classic, starring Lindsay Lohan, Jonathan Bennett, Rachel McAdams, and Tina Fey, gave birth to what is now known as “Mean Girls Day.” It’s the day Aaron Samuels famously asked Cady Heron, “What day is it?” and she replied, “It’s October 3rd.” This year, Paramount Pictures joined the festivities in a creative way.
https://twitter.com/MeanGirls/status/1709221776272888302?s=20
To mark the occasion, Paramount launched an official TikTok account, where fans can watch the entire “Mean Girls” movie for free. However, there’s a twist – the 107-minute film has been divided into 23 separate clips. This method is commonly used to share copyrighted content on platforms like TikTok, Twitter, and YouTube. It allows creators to bypass restrictions on video length and avoid detection by copyright algorithms.
Paramount’s approach is unique, as it uses tactics often employed by content pirates. The clips stand out with their high quality compared to the usual snippets from shows that fill TikTok feeds. To make it even more user-friendly, each part is clearly labelled for easy tracking.
Certified Fetch ✅ #MeanGirls #MeanGirlsDay pic.twitter.com/Ln4rBclxrC
— Paramount+ (@paramountplus) October 3, 2023
For those who prefer a more traditional viewing experience, “Mean Girls” is also available for streaming on Paramount Plus. While some studios release episodes on platforms like YouTube to attract subscribers, Paramount’s move is somewhat unconventional, especially for a movie that’s older than most TikTok users.
As “Mean Girls Day” rolls around, fans can now enjoy their favourite movie in bite-sized portions on TikTok or indulge in the full experience on Paramount Plus. Paramount’s creative celebration certainly adds a new dimension to the annual festivities.
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