New Delhi: On occasion of International Women’s Day at Select City Walk, Body Shop has inaugurated their SHE campaign, a campaign for girls, which will take initiative of imparting education, health care, teach martial arts and teach them extracurricular activity they are interested in. Vivek Oberoi, a Bollywood figure who is known for his Philanthropy, was the chief guest for the event. Vivek Oberoi says “We are just trying to include them in our lives and them in ours. Giving chance to girls is very important; they just need one chance to shine. I feel I am at the borderline feminist.”
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The idea behind is promoting a social cause with the help of brand name. “Body Shop has always taken step to spread awareness and step for social cause on which people usually do not talk much, like stop sex-trafficking of young children, say yes to safe sex and so on. And this SHE campaign is another step, wherein we are generating funds to educate hundred girls, health care and self-defence training. We have 101 stores around the country, so the idea is to get the power of brand, customer and media together as one. Customer would have to donate Rs10, a small amount for this cause. This Rs10 will go for welfare of girls associated with SHE.” says Shriti Malhotra, the COO from Body Shop.
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Vivek Oberoi, who believes that a man is nothing without a woman, on being asked, what has he gifted his mother and wife on this occasion of International Women’s Day said “I have always been around strong women in my life. My grandmother was a very strong woman and so is my mom. I remember that when I started earning I asked her what she would want from me as a gift, she said that if I do something good with certain amount of money she will be proud. So I started with a charitable organisation on her name called Yashoda Oberoi Organisation, which has been working so well and awarded so many times for their work. So yes, she is really happy. And my wifey is feeling the biggest gift I can ever give her.”
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