Uber, the American company that launched itself in India a few years ago has already become one of the most famous and used taxi app.
The Cab providing app will now be teaming up with the Mumbai traffic police to decrease the cases of “Drunk Driving”. It will be doing so by installing the ‘Uber breathalysers’ at various clubs and bars.
This will not only help a person to know if they are fit to drive or not, it will also provide them with an option to order a cab if their alcohol intake is too high.
This is not only an excellent marketing strategy, but, also a good act that will reduce accidents that happen because of drunk driving.
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