California based Rachel Roy is an established globetrotting fashion designer. Besides garments, bags and shoe. She even tried her hand in jewellery design in collaboration with British Grammy award winner Estelle. She has two daughters with Damon Dash, now divorced.
How you have started as a designer?
Fashion was closest to my chest since I was 12. My first encounter with fashion was in14 when I started working with a shopping outlet. From one shop to another I did not give up. From retail to merchandizing it was in interesting journey. While working with different retailers/designers, I had opportunity to learn the nuisance of fashion world including designing and marketing.
Your back ground?
I was born to Indian father and Dutch mother. In my collection I like to mix and match various culture and traditions that interest my clients.
Tell me about your company and how you have started?
I was still working with a company and when I realized I had enough money to start my own I resigned and floated my own company a decade ago. Fortunately Jones apparel group came forward to help me with their staff and expertise and then born Rachel Rachel Roy collection. My focus always had been to provide accessible fashion to younger lots.
How RRR collection is different from others?
I believe in mix and match so that my clients can keep it for years without bothering seasonal changes. Even after years of buying it still looks unique and fresh. Another thing I focus is everything should be sold at affordable price and you need not invest huge amount.
Your source of inspiration?
My life inspires me. It could be travel, women around me, art colour and culture of different countries I visit. I start with colours and prints and fabrics come lately. Colours and prints are two important aspects of any design.
Your specialisation?
I started with feminine clothing and then to prêt line and resort wear collection. My collections include tailored skirts, embellished dress and sexy blouses. Lately I stared by own Bags and accessories, which is classic and affordable.
Your famous clients?
Michelle Obama, Kate Hudson, Jennifer Garden, Penelup Cruz and Sharon Stone.
