RUNTASTIC IS ADIDAS’S NOW
Florian Gschwandtner, CEO, Runtastic shared on a blog post that the company has been sold to sport company Adidas for a whopping 239 million dollars. Though Adidas is no stranger when it comes to technology, the company clearly needed a leg up and Runtastic will give them exactly that.
The fitness making app has been in association with the brand for quite a long time now and their trust in the latter is what has made them take this step. The idea behind this step is to merge the digital and technological knowledge of Runtastic with designing skills and finesse of Adidas.
The sports company giants believe that Runtastic will further bolster the line of products that they offer to their consumers.
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