Stop worrying about sourcing ingredients and start cooking!
We all have found ourselves in a fix, when we commit to cooking an amazing meal but fall short after putting in all the effort and time because of unavailability of ingredients or because of the quality of the ingredients.
Don’t we all wish that there was some way that all the prep could be done and all we had to do was cook?
Well, now there is! With cook fresh.in you can get ready-to-cook gourmet meals delivered right on your doorstep.
Penang Fish Curry
They send you fresh, high quality ingredients, packaged hygienically in exact quantities required for you to cook that delicious gourmet meal. With a per-determined recipe for you to follow delivered along with the ingredients, cooking becomes fun and just that. No more running around, frantically searching for ingredients or to decide what or how to cook it.
To know more about this amazing and innovative venture, OWN had a conversation with Aayush Narang:
Penang Fish Curry
1. So, please tell our readers about Cook fresh.in?
– Cook fresh is India’s first DIY (Do It Yourself) food concept. The idea at Cook fresh is to make cooking a fun process rather than a headache. We do all the legwork – we choose the recipe and shop for the ingredients, which are then washed, portioned, chopped, labeled and delivered fresh to our customers. All they do is cook using the recipe card that we send them. It’s that easy!
2. Tell us about how the idea of Cook fresh.in came to your minds?
– Each one of us at Cook fresh is a foodie, so our daily excursions have always revolved around places with delicious food. Often we came across problems like – wasting a load of bread because it went stale, or an expensive cheese rotting and going unused. Well, we thought, ‘what if someone gave us just the right amount of ingredients?’ It would surely save me a round to the supermarket, time I spend digging out a new recipe, cutting-chopping and the wastage as well. That’s what led to the conception of Cook fresh.
We also took in consideration people who love to cook, but don’t really find time from work to actually look up recipes or make a trip to the supermarket.
3. Tell us about your relationship with food? Any fond memories?
– As I told you, it’s the food that drives us. We are always hungry for more and regularly try new recipes from all over the world and every time we do, the entire team is treated to a feast.
4. What all dishes do you wish to incorporate in Cook fresh.in’s menu?
– As of now, we cover salads, mains and desserts across various cuisines including Thai, Indian, and Italian& Mediterranean. A lot of our dishes use ingredients that are typically not available in the average Indian kitchen. We currently have 33 dishes on the menu and are looking to increase that number to 50 soon. The key at Cook fresh is ensuring that our customers eat healthy.
Chicken Massaman Curry
5. Tell us about your future plans with Cook fresh.in?
– We are rolling out a subscription model next month which would give our customers the freedom to choose from a vast menu at a highly subsidized rate. A monthly subscription would entail 8-10 dishes home delivered through the week on days of your choice.
So, whether you want to cook hassle free, or want to whip up amazing food in a jiffy! Cook fresh.in is the way to go.
