Ranbir Kapoor: The New face of Tag Heuer
Car stunts, Dance, music and Ranbir Kapoor, what else could have made the evening better? On an amazing evening at the Buddha International Circuit, Noida the audience and media alike had the opportunity to witness amazing, breath-taking stunts on the F-1 race track.
PuneetSewra, Ranbir Kapoor, Amit Chaloo
The event was organised by Tag Heuer to announce their new Ad Campaign ‘Don’t Crack under Pressure’ and to showcase their new brand ambassador who is the leading actor of Bollywood and the heartthrob of the nation, Ranbir Kapoor.
Through this new campaign, Tag Heuer is trying to portray the attitude they really believe in, that is- to take on bold challenges. Tag Heuer believes that it’s the mental strength that has to be empowered and that it can make everything possible in one’s life.
At the event, Tag Heuer launched its upcoming range of watches called Formula 1, which has special features and has been specifically designed with F1 racers in mind.
Ranbir Kapoor being gifted ‘Formula 1 Tag Heuer’ by Amit Chaloo
Speaking on the occasion, Amit Chaloo, General Manager- LVMH Watch and Jewellery says, “Tag Heuer is best known for pushing boundaries: harnessing mental fortitude to overcome technological restraints and deliver ground breaking innovation. Don’t Crack under Pressure is therefore not just a claim, it is a powerful mind set and a truth that is exhibited in the daring watches and chronographs produced by Tag Heuer.”
Unlike other events where celebrities just walk on to the ramps, Ranbir took a creative and exciting way to reach the event spot. He made an airborne arrival to the race track in a Paramotor truly living up to the ‘Don’t Crack under Pressure’ mindset.
Ranbir Kapoor addressing the media
The event witnessed the winners of Tag Heuer’s Facebook contest and selected customers getting an opportunity to interact with Ranbir. They even got an opportunity to take the rally cars for a hot lap on the BuddhaInternational Circuit. Not only this, but the media had an opportunity to get a picture clicked with Ranbir Kapoor by answering few basic questions.
Cristiano Ronaldo- the perfectionist, Maria Sharapova- the irresistible, ShahRukh Khan- the king of Bollywood, Steve McQueen- the blue-eyes kind of cool etc. have all been associated with Tag Heuer and now it’s Ranbir who has joined the family of the company. Commenting on the privilege of being the brand ambassador, Ranbir said, “I am very excited to be a part of the Tag Heuer family; it has always been one of my dreams. The new Ad Campaign is pretty much the headspace of today’s generation. I can closely relate to the motto as it focuses on how you deal with life, how you approach your work and in the end, what you deliver. I am honoured to be associated with such an iconic and dynamic brand.”
Ranbir Kapoor sharing his thoughts on Don’t Crack under Pressure campaign.
Further Ranbir also shared that his first watch ever was a Tag Heuer which was gifted to him by his parents when he was 16 years old. Flaunting his new watch that was given to him in the event as a gift of appreciation, Ranbir also thanked to Amit Chaloo (General Manager of LVMH watch and Jewellery) and PuneetSewra Marketing Director, Tag Heuer that they gave him an opportunity to be a part of this campaign and for him the pressure that he would like to crack is to maintain relationships the best way possible.
The event commenced with Ranbir Kapoor thanking the media for making their presence at the venue. He was equally excited to be there as he too has seen the Buddha International Circuit for the very first time.
