New Style Statement
Pajamas is in vogue and appearing outside the bed room since celebrities like Marlene Dietrich and Hug Hefner of Playboy wore them as androgynous loungewear. Infact Pajamas was popularized by none other than Marc Jacobs in eighties. He was the one who took pain in keeping the look fashionable for long and now everybody likes to wear it as a day wear garment. Celebrities like Rihanna and Megan Fox have been making appearance in Pajama s on several occasions. “Elegant pajamas offers alternative to a gown or cocktail dresses Pajamas tops are easy to wear tucked in pants or skirts, This style is for giving enough to work for many figures,” said Ritu Beri, ace designer.
Gucci Pajamas
At recent fashion weeks in Milan and New York Pajamas have made a big come back, Gucci recently showcased Pajamas in different avatars. According to them, the most accessible way to wear the trend is to mix the separates with other pieces from your wardrobe, though you can wear the full outfits with matching or contrasting prints. Gucci’s Pajamas are tailored to be suitable for day and night wear. “You would not know the difference other than collar shape,” said the spokes person of the brand.
Kim Kardashian in Pajamas
Pajamas trend is here to stay said designer Alexander Wang whose collection saw super satiny tops and J.W. Anderson brought out evening Pajamas, pairing frills, laces and silk slips.. Major brands like Dolce and Gabbana, Chanel etc. have put a modern twist on night wear with ready to wear Pajamas to take you from day to night. D&G took Pajama dressing to the new level with cozy chick printed coordinates, giving them luxurious feel and belted fur stoles.
Ralf Lauren
“Comfort is the key to Pajamas runaway success. People want clothes they wear would be comfortable and polished without any fuss and Pajamas come there. It gives customer a different urge to buy a piece of cloth in which you are more relaxed and also dressed up. If you are going to wear Pajamas as a set, silk is more forma. Otherwise, add a classic pointy-toe pump will upgrade the look, making it office appropriate,” Ritu Beri said.