Isuzu Max Run Challenge Terminates
This September Isuzu Motors India did the Isuzu Max Run Challenge. It was a three day drive organized by Isuzu Motors India Private Limited between Vijayawada and Mumbai from 23rd September to 25th September 2014. KPMG in India were the Process Advisors & Evaluators of the Max Run Challenge drive. The drive started from Vijayawada with three Isuzu D-Max pick-up trucks that drove though Hyderabad, Solapur and Pune before reaching Mumbai. The total distance covered was more than 1000 Kms in one full tank, meaning that the Isuzu D-MAX achieved an average of 18.3 kms per litre under real world conditions. The three pick-up trucks were equipped with the GPS Telemetry System to count the exact kilometres travelled and track the vehicle in real time.
Mr. Raajeev B Batra, Partner, KPMG India handing over the process evaluation report to Mr. Takashi Kikuchi & Mr Shigeru Wakabayashi of Isuzu Motors India at the culmination of Isuzu Max Run Challenge (L to R)
Mr. Takashi Kikuchi, President & Managing Director of Isuzu Motors India, said, “It is an important and exciting day for us, since our three day Isuzu Max run challenge concludes today. We are extremely happy to have organized such a drive. The Isuzu Max Run Challenge is a global initiative that has been successfully undertaken in Australia, Philippines, Thailand, Malaysia and the Middle East. World over the Isuzu D-Max is known for its excellent fuel efficiency, power, torque, operating economy and we wanted to prove the same in India as well.”
He further added, “The three day drive has not only facilitated in demonstrating the USP of the vehicle, which is fuel efficiency & vehicle performance but has also established the fact that with correct driving technique, anyone can get the best out of an Isuzu. Isuzu has conducted fuel efficiency training in different countries and we would like to extend this for the Indian customers too.”
Mr. Shigeru Wakabayashi, DMD & Mr. Takashi Kikuchi, President & MD, Isuzu Motors India at the culmination of Isuzu Max Run Challenge (L to R)
In India, the pick-up truck segment is one of the largest and fastest growing segments in Commercial Vehicles (CV), accounting for 35% of the total CV market. Maharashtra is the biggest pick-up truck market in India and an integral part of Isuzu’s growth strategy. India’s first international pick-up truck range “Isuzu D-Max” comprises three models with two cabin options and two deck options. The “Isuzu D-Max Single cab” is available in flat deck and the “Isuzu D-MAX Space Cab” is available in both flat deck and arched deck variants. The mighty Isuzu D-Max is propelled by a 2499cc, 4-cylinder intercooled turbocharged diesel engine, mated with a 5-speed manual transmission. This powerful engine pumps out 134 hp power @ 3600 rpm and 294 Nm torque @ 1800-3200 rpm range, which enables the Isuzu D-Max to carry a payload of 1.2 ton effortlessly. With a 76 litre fuel tank, the Isuzu DMAX sports a bold and aggressive look on the outside and sophisticated, passenger-car like interiors, making it a pride for the owner. It makes sense to buy one for the pick-up truck fanatics!
