Meet young and petite Lina Pasdoa, a fashion designer and a model born in Colambia. Her specialization is lingerie and swim wear. She started modeling at the age of 15 and her best appearance as model includes Besame and Espiral lingerie brand.
Excerpts from an interview with Lina Pasoda:
white lingerie by Lina Pasoda
How you have started as a lingerie designer?
As you know I have been modeling since I was 15 after schooling. I was the face of famous lingerie brands like Besame and Espiral. Also model for Paradizia and Ujeans swimwear. While modeling I closely studied various aspects of lingerie collections, how it was developed, marketed and branded. When I found then available lingerie was very commercial and expensive, I thought of designing my own lingerie brand for the masses and very affordable. My first lingerie collection came in the market 3 years back and it was instant hit
How much time to take a collection to develop?
That depends upon the mood and right frame of mind to design a complete collection of lingerie. It is seasonal and size of the collection matters. Usually I take 3 to 6 weeks to bring in a collection.
What are your concentrations while designing lingerie?
I take into consideration my client’s vision, fabrics, design and the finishes. I do interact with my clients and note their suggestions seriously and incorporate it while designing a new collection.
What is the secret of your brand’s success?
Hard work pays. Besides innovative style, unique craftsmanship and exceptional quality of the brand are the main features.
What one line you want to say to your clients?
Believe me I am here to serve your requirements and design high quality contour garments for you to inspire confidence and create a personal experience of true luxury.
lingerie by Lina Pasoda
How do you get yourself known?
Of course press has a role to play. Besides word of mouth is another medium I find worthwhile. One to one meeting with my clients also helps a lot.
Tell us about the current trends in lingerie market?
Lose rise panties and long lined bras in colours like lemon yellows and soft romantic colours are in.
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