Urban woman, the world over, demand a style of clothing that meets modern life style. With these values upper most in mind, Designer Fatima Shaikh brought out Indi-western collection for this summer with its rich prints, feminine silhouettes titled ‘summer princess’. The collection includes crop tops. fitted trousers, bold backs and spirited necklines that mix and match to create your own style.
“We create interest through textures, subtle colours and finishes as our look is very clean,” says the designer. She continues, “This is the time to bring outfit fun prints, light feeling silhouettes, soothing cololur palette and airy fabrics.” Her fusion wear is based on intelligent designs and international fabrics, with perfect fits, for the women between the age group of 20-45. Her styling is basic, very minimal, no fussy details, but princess cuts and styles with interesting necklines that suits all body types.
Fatima wants to make her brand’s collection and sizing, known to the urban women. “ Even those who wear sari or suits get confidence to try our outfits,” says the designer. They have their secret—Hips, waists ratio, which is usually perfect. “Every woman has an inherent grace and beauty,” says Fatima Shaikh. They do all kind of alterations, they learn because they listen, listen and listen to their customers. They want to cater to perceived flaws and lessen them, while emphasizing the better features of every customers.
The designers task is also to ensure that her clients exude confidence in her appearance for that is the key note to great dressing anywhere in the world.
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