Entertainment network of Bollywood, Eros Now International has entered into a stage of content agreement with Telecommunication Company Idea Cellular.
Under the agreement, the company will provide content to 4G users of the Idea Company.
This deal provides 4G subscribers of Idea to access to ErosNow’s bundled services, including movies, music, TV content, ErosNow originals and a lot more.
The connection of entertainment network with a leading telecom company like Idea provides an ideal stage to reach larger number of subscriber’s base and offer a very compelling collection of regional content of bollywood.
Idea has recently announced to start 4G services across five southern states of India, and planning to extend 750 towns in 10 by June 2016.
