The third edition of World Children Expo-The Business Conclave was organized by Creative Children Media Private Limited at the Palm Town and Country Club, Gurgaon in the last week of June, 2014.
This year, the conclave comprised of three interactive sessions:
* Early Childhood-Its relevance and importance in India
* Evolution of play: Usage in India
* Evolution of entertainment for Kids.
Amongst the key speakers were Tarun Bhalla-the Founder & CEO of Building Blocks, Akshay Sethi-Managing Director at Stellar Children’s museum, Viraj Jit Singh-Chief Marketing Officer at Kidzania India and Neeraj Jain-MD at Scholastic India, among many others.
Viraj Jit Singh of Kidzania India said, “It’s a pleasure to be a part of the World Children Expo Conclave, a great platform to engage with like-minded people from different industries working towards a common goal of empowering children through education and entertainment”.
Parul Ohri,Editor at ‘My City for Kids’ commented, “The socio-economic changes over time have impacted the very structure and methodology of parenting. Today, bringing up children can be looked upon as a project undertaken by the parent managers, sometimes delegated but nearly always micro managed by themselves. If opportunities for exposure to different experiences have increased so have the expectations for children to emerge as better versions of their parents”.
‘My City for Kids’ presented a special report on ‘New Age Parenting’ at the business enclave along with a special presentation on ‘Digital evolution of Kids’ by Viacom 18.
Manesh Swamy, the Associate Creative Director of Hungama Digital services who gave a special presentation of ‘The Great Digital Family’ explained, “We have to adapt to the new technologies, but today’s kids are born as “Digital Natives”. They are in control with all digital devices around. ‘A child picks up a device before a toothbrush every morning’. Children are at the epicenter of information revolution. They help build it, and they understand it as well. Not only is the digital world making the young more sophisticated, it is also connecting them to one another, providing them with a new sense of belief”.
From past three years, WCE has been conducting this unique business conclave where industry leaders from across key sectors come together at one platform to share their thoughts on the present scenario in kids market along with ideas and issues being debated to children and their needs within the bracket age of 0-15 years.
Picture Courtesy : Sameep Tawakley, One World News.
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