Carl’s Jr. to treat your taste buds
Already the starbucks fever has not simmered down and another U.S. fast food Chain ‘Carl’s Jr.’ is all set to make fast-food lovers go crazy in India. Famous for offering genuine American and premium-quality charbroiled burgers and freshly prepared, flavorful menu items, Carl’s Jr. has signed a development agreement with India’s Cybiz Brightstar Restaurants Private Limited owned by CybizCorp. For now, the restaurants are going to have only hundred outlets and soon, they would plan to spread across the nation with thousand outlets.
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“We have been preparing for an entry in India for more than three years, and after substantial diligence, we decided to sign CybizCorp, as our franchise partner in the country,” said Ned Lyerly, President of International at CKE Restaurants. “We see tremendous potential in the Indian market, and CybizCorp’s proven track record in the franchise sector in both Real Estate and F&B gives us great confidence in the partnership and our future success in the country.
“The time is right for a premium burger quick-service restaurant such as Carl’s Jr. to enter India, as we are witnessing a ‘Burger Revolution’ in our country, a parallel phenomena that was witnessed in the Pizzas and Pasta category a decade back. The advent of multiple brands in the premium burger category in the recent past bears testimony to this trend. After successfully managing the Master Franchises of some of the most premium stand alone outlets in the country, representing an iconic brand like Carl’s Jr will be an exciting proposition, said Sam Chopra, Group Chairman and Founder of CybizCorp. “We looked for the best in quick-service burgers and chose Carl’s Jr. We look forward to a wonderful partnership with CKE, and our first store opening is anticipated for spring 2015!”
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Carl’s Jr. is known for its amazing food-menu and has some signature dishes like charbroiled Thickburgers, Made from Scratch™ Biscuits, Hand-Breaded Chicken Tenders™ and Hand-Scooped Ice Cream Shakes™ made with premium ice cream. Carl’s Jr. has always been the favorite amongst U.S. and overseas along with its sister-chain Hardee. Known for its marketing approach, the popularity of the brand can be measured through the millions of YouTube views that its advertisements capture.
Carl’s Jr. would offer you items that would shake-up your taste buds and promises give you Indian tastes and preferences. It also plans to introduce items which would be from around the world and unknown to the India’s crowd.
“We are thoroughly overjoyed with this new partnership between CybizCorp and CKE,” said Ms. Sana Chopra, Director at Cybiz BrightStar Restaurants Private Limited. “I personally have great faith and belief in this brand and know that our unique offerings, including premium vegetarian burger options, are going to be greatly enjoyed by the Indian consumers of today. Partial table service and contemporary, comfortable upscale California-themed décor in a QSR environment is something unique to the India market.”
Other than India, the Carl’s Jr. has made its debut in other countries like Brazil, Canada, Costa Rica, Denmark, Ecuador, New Zealand and the Bahamas. So, get ready to be attacked by Carl’s Jr. for stirring tastes.
