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Apple beats pundits, shares soar
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Historically, the second quarter is the slowest for Apple, and sales pick up in the third quarter due to holiday season.
However, this year, the pre-order bookings for iPhone 6 boosted sales, and Apple posted a quarterly sales of $ 50.98 Billion, instead of the anticipated $50.80 Billion.
This small but significant increase in performance vs. expectations was enough to fuel a mini surge in Apple shares.
It is worth noting that China was one of the biggest markets for the new iPhone 6, where pre-order bookings took even the company by surprise.