“Vikrant Massey’s Film Off to Slow Start”
The Sabarmati Report's modest opening underscores the challenges faced by mid-budget films in attracting large audiences.
“Vikrant Massey’s Film Off to Slow Start”
The new release of Sabarmati Report featuring Vikrant Massey did not give a good start at the Box office on Day 1. Even though there was mixed reviews, the film was do better than 12th Fail ‘s opening day collections.
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Highlights of the Movie
1. Opening Day Collection: That makes Sabarmati Report to have grossed approximately ₹70-80 lakhs on the first day.
2. Comparison with 12th Fail: 12th Fail, released recently was able to gross only ₹ 55 – 60 lakhs on its first day thus making The Sabarmati Report more successful.
3. Mixed Reviews: Audiences loved Vikrant Massey’s performance but criticised on the slow pace and narrative.
4. Target Audience: Very little promotion of the film and its target market restricted it from making high opening sales figures.
Accumulated Overhead Analysis
1. Occupancy Rate: There was 15-20% occupancy rates across the theaters in India as the film watched.
2. Key Markets: The Sabarmati Report was slightly higher amongst the urban areas like Mumbai, Delhi, and Bengaluru.
3. Word-of-Mouth*: Maybe, positive word-of-mouth may also be useful in improving collections in the middle of the week over the weekend.
Future Prospects
1. Weekend Growth: Boffo business during the weekend will define the slugger of the film at the box office.
2. Competition: The next movies which are continuously released may effect the Sabarmati Report hits at the box collect.
3. Streaming Release: The change in the format of the popcorn film might appeal to more people once it completes its streaming service lifecycle.
The fact that Mid budget films could not attract big audience this time even with fewer show(Operation Way ahead) initiated by Gujarat Government through Sabarmati report reveals that truth of Indian movie’s market today.
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