Sonam Kapoor Shines in Easternlight Zimik Ensemble Celebrating Manipuri Weaving Heritage
Sonam Kapoor embraces Manipuri weaving with an EAST by Easternlight Zimik ensemble, spotlighting women artisans and traditional back-strapped loom craftsmanship.
Sonam Kapoor Celebrates Manipuri Weaving Heritage in a Stunning Easternlight Zimik Ensemble
Sonam Kapoor has once again proved why she remains one of India’s most influential fashion icons. Known for elevating thoughtfully curated looks, Sonam steps beyond global couture and luxury houses to spotlight Indian craftsmanship. Her latest appearance in a breathtaking ensemble from EAST by Easternlight Zimik, a Manipur-based label, reflects her commitment to fashion with purpose. Styled by Rhea Kapoor, the look brings the cultural richness of Manipuri weaving into the limelight, turning tradition into a powerful modern statement.
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A Closer Look at the Easternlight Zimik Ensemble
Celebrating the Beauty of Manipuri Textiles
The EAST by Easternlight Zimik outfit worn by Sonam beautifully highlights the intricate artistry rooted in Ukhrul, Manipur. Featuring rich maroon and black tones, the ensemble captures the perfect winter palette while its bold geometric motifs display the expertise of traditional back-strapped loin loom weaving. The minimalist styling—with black ballet flats and a tribal-inspired gold choker—ensures the handwoven textile remains the focal point. Sonam’s choice effortlessly bridges contemporary fashion and heritage craftsmanship.
The Tradition of Manipuri Weaving
A Craft Preserved by Generations of Women
Weaving in Manipur is more than a livelihood—it is an heirloom passed down through generations of women. Mothers and grandmothers teach young girls the techniques, ensuring cultural continuity. Central to this tradition is the back-strapped loom, a simple yet powerful device where one end is anchored to a fixed point and the other wraps around the weaver’s waist. This setup creates a deeply physical connection, requiring not only technical precision but also strength, posture control, and emotional engagement.
Each textile woven on this loom carries symbolic motifs inspired by clan identities, local folklore, and the landscapes of Manipur. Many women rely on this craft for financial independence, making weaving both an artistic and empowering practice.
EAST by Easternlight Zimik: A Brand Rooted in Purpose
Preserving Fragile Indigenous Traditions
EAST was founded with a mission to support Manipuri artisans and safeguard their traditional weaving methods. As machine-made fabrics flood markets across India, indigenous crafts face the risk of fading away. EAST focuses on building sustainable support systems—fair wages, consistent demand, and global visibility—to protect this delicate heritage.
Sonam Kapoor’s choice to wear their ensemble becomes more than a fashion moment; it is a meaningful contribution toward reviving and celebrating Indian handloom culture.
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Why Sonam Kapoor’s Support Matters
Celebrity Influence That Drives Cultural Revival
When public figures like Sonam embrace handcrafted textiles, they spark important conversations about preserving India’s artisanal heritage. Her decision to spotlight Easternlight Zimik not only honors the women who weave these masterpieces but also inspires consumers to value slow, mindful fashion.
With this striking ensemble, Sonam Kapoor reinforces that fashion can be both beautiful and responsible—serving as a bridge between India’s past and its evolving modern identity.
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