Sirca Paints and New Wembley Products Announce a Strategic Alliance
Sirca Paints and New Wembley Products LLP have formed a strategic alliance to work on innovative products in their industry and create history!
Two Forces Unite to Create Magic: Sirca Paints and New Wembley Products form an alliance!
Sirca Paints India Ltd. announced its strategic alliance with New Wembley Products LLP in order to come up with innovative and creative products for the industry. They have decided that together they will create history and bright products in this industry. Another goal of the alliance is deeper market penetration and building a solid customer base.
The alliance was officially announced on Saturday in New Delhi. Present at the conference were Deepshikha Nagpal, a leading actress, Mr. Apoorv Agarwal (Joint Director of Sirca Paints), Mr. Sanjay Agarwal (Managing Director of Sirca Paints), Dr. H.B.S Lamba (Managing Director of New Wembley Products LLP), Mr Ramesh Kumar Raizada (Strategist and Advisor) and Mr Gurjit Singh Bains (Non Executive Director of Sirca Paints).
Sirca Paints India Ltd., a leading name in the premium wood coatings industry, is pleased to announce a strategic alliance with New Wembley Products LLP, a renowned manufacturer in the paints and thinner sector. This collaboration includes the acquisition of the “Welcome” brand, a significant player in the market, marking a major milestone for both companies.
Sanjay Agarwal, Chairman cum MD of Sirca Paints India Ltd., stated, “We are thrilled to announce our strategic alliance with New Wembley Products LLP and the acquisition of the ‘Welcome’ brand. This partnership aligns with our vision of becoming a one-stop solution for all painting needs. The ‘Welcome’ brand’s strong market presence and reputation for quality will complement our existing offerings and drive our growth strategy forward.”
On this occasion, Dr. H.B.S Lamba said “We are excited to join forces with Sirca Paints India Ltd. The synergy between our companies will create new opportunities for innovation and market expansion. We believe this alliance will bring substantial benefits to our customers and stakeholders.”
Mr Ramesh Kumar Raizada congratulated both the companies and remarked “When we combine the products of both these companies, it becomes complementary rather than supplementary.”
This alliance is aimed at expanding Sirca Paints India’s product portfolio and strengthening its market position. The acquisition of the “Welcome” brand will enable Sirca to enhance its offerings in the decorative paints segment, providing customers with a wider range of high- quality products.
Key Highlights of the Alliance:
1. Expansion of Product Range: The acquisition of the “Welcome” brand allows Sirca Paints India Ltd. to diversify its product portfolio, offering a comprehensive range of paint products, mainly thinners.
2. Market Penetration: With the integration of “Welcome” products, Sirca aims to increase its market share and reach a broader customer base, particularly in the decorative paints segment.
3. Innovation and Quality: Both companies are committed to maintaining high standards of quality and innovation. This alliance will leverage the strengths of both Sirca Paints and New Wembley Products LLP to introduce cutting-edge products in the market.
4. Enhanced Distribution Network: The collaboration will enable the optimization of distribution channels, ensuring that customers across India have better access to premium-quality paints and coatings.
About Sirca Paints India Ltd.
Sirca Paints India Ltd. is a renowned leader in the premium wood coatings industry in India. It is well know for its high-quality products such as wood finishes, decorative paints, and various other specialty coatings.
Over the years it has established itself as a trusted brand in the market and is planning to become a leader in innovation, quality, and customer satisfaction. Sirca Paints India Ltd. leverages advanced European technology to provide a diverse range of products that cater to both residential and commercial applications.
Their product portfolio includes wood coatings, water-based coatings, PU finishes, and decorative paints, all designed to enhance the aesthetic appeal and durability of wood surfaces.
About New Wembley Products LLP
New Wembley Products LLP is an emerging brand in the thinner and reducer segment, making significant strides in the Pan-Asian market. Wembley Products LLP offers a wide range of thinners and reducers that cater to various industrial and commercial needs.
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