Ranbir Kapoor Unveils ARKS: A Decade-Long Dream Takes Shape in Mumbai

Ranbir Kapoor Introduces ARKS: A Decade-Long Vision Comes to Life with a Premium Lifestyle Brand in Mumbai

February 14, 2025, will see Bollywood actor Ranbir Kapoor unveiling his highly-awaited lifestyle brand, ARKS, with its maiden flagship store at 205 Waterfield Road, Bandra West, opposite Hakkasan. The culmination of a dream built over ten years, ARKS is more than an apparel brand; it is Kapoor’s own reflection of his understated sense of style, abiding love of sneakers, and enthusiasm for high-quality wardrobe staples.

ARKS introduces a new perspective to contemporary fashion through its carefully curated range of wardrobe essentials. There are well-cut trousers, white T-shirts in the classic sense, tailored shirts, and top-notch footwear—each piece infused with Kapoor’s own signature style of effortless refinement and casual chic. Inspired by his film journey and the continuously changing world of fashion, ARKS is an effortless blend of refinement and comfort.

Kapoor has frequently elaborated on his personal style doctrine, stressing how comfort is fundamental to fashion. During the ARKS launch as well, he also spoke at length about how much he identified with Mumbai emotionally, the city that formed him and his dreams:

Read more: Chhaava Movie Review: Vicky Kaushal and Rashmika Mandanna Shine in Laxman Utekar’s Historical Epic

I have visited numerous cities around the globe, but Mumbai is one city that comes nowhere close to anything else. It’s a city that keeps testing you to experiment, fail, and come back again. Mumbai is in my DNA—it’s where I have played cricket in every alley, kicked a ball around every bend, and ridden its crowded roads on a cycle.

Kapoor initially revealed his new venture in the business world on his birthday last year to the delight of his fans. With the announcement came a sentimental promotional clip of himself walking through Mumbai, remembering his earliest fashion moments. In the movie, he looks back on his long-standing passion for sneakers, relating a moving anecdote:

I adore sneakers. I remember my first pair, it was black with a zip. I loved them so much that I did not wear them for months. Each day after school, I would open the box just to look at them. They were my most valued possession.

The ARKS launch also features Kapoor’s first sneaker design, a testament to his own development in fashion. He highlighted that it was not merely about being stylish; comfort had to be at the forefront:

“For me, it wasn’t just about being stylish—it had to feel just right. ARKS is a reflection of my own personal style and journey. When you look at the collection, you’ll see me in every aspect.”

Read more: Ranveer Allahbadia’s Vulgar Episode Sparks Controversy Among JEE Aspirants

With its launch in Mumbai, ARKS looks to redefine the concept of daily wear by merging luxury with practicality. Kapoor’s passion venture looks to bring high-end yet comfortable fashion to the masses, providing ageless pieces that seamlessly integrate into the fabric of daily life. With ARKS opening its doors, a new chapter begins—one where style and substance come together in the most effortless manner.

We’re now on WhatsApp. Click to join. 

Like this post?
Register at One World News to never miss out on videos, celeb interviews, and best reads.