PVR INOX Introduces SCREENIT: A New Way for Movie Lovers to Host and Earn from Film Screenings

PVR INOX launches SCREENIT, allowing users to host screenings, customize experiences, and earn from ticket sales

PVR INOX has announced a new project called SCREENIT, which allows movie fans to host their own film screenings and earn a share of ticket sales. The service capitalises on the growing desire for re-released classic films, a trend that has seen old Hindi blockbusters bring enormous crowds back to theatres.

SCREENIT allows users to choose a film from PVR’s extensive library, which includes over 500 Indian and international titles. Available at 120 screens across 50 cities in India, anyone can host a screening by booking at least two tickets through the PVR app. Once the minimum ticket threshold is met, the show goes live, making it available for others to book. The host then earns a 5% commission on every ticket sold.

Mr. Renaud Palliere, CEO of The Luxury Collection and Innovation at PVR INOX, emphasized the flexibility SCREENIT offers. “It gives the audience a lot of control. The traditional cinema experience can feel rigid. With SCREENIT, you choose the location, film, and time, creating your own personalized entertainment experience,” he said.

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The service also includes a rewarding feature for hosts. By sharing a unique referral link, hosts can earn cashback whenever someone purchases a ticket through it. This means that not only do users enjoy customized screenings, but they also have a chance to earn as they promote the show.

To host a screening, users simply need to download the PVR app, select a movie and showtime, and purchase two tickets to start. They can then promote the event and sell at least 10% of the theater’s seating capacity to confirm the screening. If the target is not met, the host will receive a full refund.

PVR INOX has also introduced a “Promote and Earn” option, which allows users to earn 2% cashback on ticket sales made using their referral codes for any ongoing film screening. This approach benefits everyone in the film industry by converting moviegoers into brand ambassadors and promoting films more effectively.

PVR INOX’s innovations are transforming the movie-going experience, allowing audiences to take control and benefit from their passion of cinema.

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