How Re-releases Are Impacting New Films: Insights from Imtiaz Ali, Guneet Monga Kapoor, Amit Sharma, and Sohum Shah

filmmakers, Imtiaz Ali, Guneet Monga Kapoor, Amit Sharma, Sohum Shah, re-releases, new films, audience division, ticket pricing, cinema, Bollywood trends

The latest trend of re-release seems to have come into fore with films like Laila Majnu (2018), Rehnaa Hai Terre Dil Mein (2001), Gangs Of Wasseypur (2012), and Tumbbad (2018). Although fans are enjoying a lot with its vibrant colour tone, it peeped several questions regarding new movies especially on the aspect of share the screen time and share the audience.

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Sohum Shah of Tumbbad fame agrees with Bala on this count and says he sees no reason why re-releases and new films should not co-exist. “Re releases are done after a long time and the audience has an emotional bonding with them”, he is sure both can coexist.

But one man, who seems to be unperturbed by these concerns, is Maidaan director Amit Sharma. He says this pointing to the fact that houseful tickets for re-releases could be cheaper options from the ones he recommended that could affect audience decisions. The new films are relatively costly, and for middle-class families, it has been challenging to afford to watch the new films If the producer does not come up with the solution, the older films might end up becoming the favorite for many fans.

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Gangs Of Wasseypur producer Guneet Monga Kapoor of the other believes that re-release films targets a different audience. “It’s mostly the fans who are coming back to re-live the experience,” she hastens to add, to quell arguments that these films are playing in a different league that is aiming for the fresh offerings.

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Similarly, the filmmaker Imtiaz Ali also has the same thought saying that cinema obviously belongs to a timelessness and needs to get its rightful place on the large silver screen whether it is 2011 or 2005. In his opinion, successful re-releases are beneficial to the art form at large.

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