Joyous News
Birla’s online fashion store with 3 D virtual trial room!
Aditiya Birla group on Friday unveiled its e- commerce fashion store called ‘Abof’.
Interestingly, the online fashion store is equipped with India’s first virtual trial room.
The store will offer external as well as its private labelled brands but it would stay away from deep discounts.
Currently, Birla is the country’s largest fashion retailer with highest turnover sales.
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