Twenty two year Kortni Jeane Niccoli, originally from Provo, UT, is making waves in the international fashion segment with stylish swimwear, kids wear and suits for men. Now based in Los Angeles, Kortni did a course in designing from Fashion Institute of Design and Merchandising, LA, before venturing into full time career as a designer and owner of the brand Kortni Jeane.
spring collection
Tell me how you have started?
My inspiration is my mom, who is into sewing. I used to watching her work closely as I was not good at sewing. I never thought I could be doing this business in the future as I was a lazy sewer. After schooling and doing my graduation somehow my interest in sewing took a new turn and became a designer. A designer has to be a good at sewing.
What inspires you to take swimwear design as a profession?
My mind was always looking for doing something enchanting for girls who are dynamic and experiment with clothes. And I found swim wear is the exact catch. In my swim wear women always feel happy and confident and easy to wear. My swim wear is for all from a 16 year girl to 80 year old woman.
Designer (left) with model
How would you market your brand?
I use social media extensively. Especially younger lot whom I am targeting is social media buffs. Besides other media, I use Instagram to heat up business. I am doing it successfully so far.
What is your specialty?
I believe in mix and match and my suits for men, women and kids are selling like hot cakes. My favourite is one piece suit with crochet front. My swimwear is superior quality, no fading easily and holds the shapes longer than the available stuff in the market.
From spring collection
Besides swimwear, what are the other stuffs you design and market?
I have something for everyone. Kids wear is doing well. I do denim and suits for men. I do not want to be known as swimwear designer but as a business woman keeping everybody happy with my work.
Latest trend available at your end?
My favourite is sweet heart top in melon and 3 D floral bottoms in pink.
