POGO is on a nationwide spree to make children fit and healthy like their favorite superhero Chhota Bheem. From 03 August 2015, the channel launched it’s annual School Contact Program (SCP) called ‘Bheem ka Fitness Formula’ across 9 cities in India.
Through the SCP, kids will learn about the importance of physical and mental exercises during their daily lives and how this will help them stay sharp and fit.
To make the session entertaining for kids, the concepts will be communicated through games and quizzes based on popular POGO characters like Chhota Bheem, Mighty Raju, Tom and Jerry, Mr. Bean and many more.
Over the duration of 2 months, the SCP will reach out to over 5 lakh students (between standards 1 to 8) in approximately 550 schools across 9 cities including Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Kolkata, Lucknow, Amritsar and Pune.
