Bajaj Auto is now the leader in hi-end Super Sports segment
Bajaj Auto is now the leading manufacturer of the high-end sports motorbikes in India. Bajaj was once a market leader with its wide range of scooter but lost to competitors who kept up with times and added motorcycles to their portfolio. The company soon realised the importance of constant innovation to meet customer demands, and launched its new range of motorcycles, The Pulsar. Bajaj Pulsar series helped Bajaj Auto return to glory days and today the company has a 40% market share.
Bajaj Pulsar
The company has been focussed on customer preferences and growing trends for the past decade, and their partnership with KTM is a strategic partnership in this endeavour. The company has been a leader in the sports motorcycle market for a while now. Bajaj Auto entered the high-end sports motorbikes (priced above INR 1,00,000) recently and and has become a market leader too.
Competing with the Japanese manufacturers like Kawasaki, Suzuki, and Honda, the journey has not been easy and the company has managed to grow its market share from 10% to 59% in May 2015. To understand the market and customer preferences, Bajaj Auto introduced the KTM Duke range. The launch of Pulsar RS200 in March 2015 was a success. Pulsar is a trusted brand for many and RS200 has seen a good response from riders across the country.
Bajaj Auto has achieved this leadership in Super Sports segment owing to its successful RS200, tie-up with the Austrian brand KTM, and a whopping 7000 bookings of the latest Pulsar RS200 even with a 2 month wait time. Bajaj Auto is definitely the leader today and this fact is substantiated with the company keeping its number 1 position for the last decade.
Motorcycle riding is not limited to the regular office commute any more, the customer preferences are evolving with time, the Super Sports segment in India is all set for growth. The passionate riders want better technology and world class performance from their machines. Bajaj Auto is busy and working to meet those expectations.
