Amazon India fashion week: First Day First Show
The God of all fashion weeks in India, the Amazon India Fashion Week 2015, in it’s 25th edition, kick started amidst a lot of excitement and buzz around the town, here in capital, today.
Bollywood actress, Shraddha Kapoor, sets the ball rolling by inaugurating the Amazon.in lounge coupled with the launch of her her fashion label, ‘Imara.’ Although her collection will not hit the ramp this week, the clothes are all available at amazon.in.
Shraddha Kapoor with fashion designer Tarun Tahiliani
The fifteenth year of the fashion week has already painted the town red by joining hands with Amazon India, country’s biggest e-commerce portal with colossal hits everyday, as it’s title sponsor for the25th edition.
The Amazon India Fashion Week 2015 will entice the fashion world for next five days, with 25 ramp shows from the best in the industry and is host to more than 100 designer stalls.
Vikas Purohit, Fashion Head, Amazon with Anjana Reddy, MD, IMARA and Shraddha Kapoor
The venue, all dolled up for a great week ahead, is spectacular not just on the facade but also speaks volumes about the kind of input that had gone into making it the best show of the country.
Vikas Purohit, Fashion Head, Amazon.in says, ” We are extremely happy to launch this line of Imara by Shraddha Kapoor. This is a line that truly symbolizes ethnic wear in a contemporary avatar and Indian ethnic wear needs this new era of change.”
Vikas Purohit with Anjana Reddy
Anjana Reddy, Managing Director, Imara, says, ” It’s a very fashion focused collection and that is the reason why we have partnered with Shraddha Kapoor and Amazon. It’s your focused and very different from whatever is available in the market. In fact, Shraddha has spent a fair amount of time inspiring the label and these designs are something she would love to sport. The products are already line at amazon. in and offline they are at about 70 odd stores.”
The opening show is by Rajesh Pratap Singh, followed by Nikasha and Payal Singh. Kavita Bhartia, Anju Modi and JJ Valaya are the designers who would present their collection on day one.
