Philips and Disney Bring Lighting Revolution
A child’s life is full of imagination and to add to their world of colours, Philips has joined hands with Disney India to revolutionize, lighten and brighten a child’s room. During the Delhi launch, Philips India Lighting unveiled the range which will be available exclusively on Amazon India’s e-commerce platform www.amazon.in.
The Vice President and Head of Disney Consumer Products, Abhishek Maheshwari said, “This product range is a perfect example of how Disney’s storytelling can extend into the children’s bedroom through this innovative and compelling product range. We are thrilled to work with Philips to help create comfortable reading and bedtime environment for families with children.”
The event was attended by Nirupam Sahay (President, Philips Lighting India), Abhishek Maheshwari (Vice President and Head, Disney Consumer Products), Samir Kumar (Director, Category Management, Amazon India) and the stunning Bollywood actress, model and fashion designer Mandira Bedi.
The lighting range starts from Rs. 800 and goes upto approximately Rs. 5,000, as described by Nirupam Sahay. People can have Philips Disney Flash lights in the form of their kid’s favourite Disney cartoon characters for e.g. Jake and Winnie-the-Pooh. These are all available only in eight hundred rupees. The Philips Disney Flash Lights can become the kids’ sleep time pals and a bedtime essential. These flash lights bring the magic of Disney into the child’s daily routine.
“The launch of Philips Disney Imaginative Lighting range exclusively on www.amazon.in is in line with our vision of enabling our customers in India to find, discover and buy anything that they desire online and also provide them a unique, delightful and trustworthy shopping experience. This exclusive partnership also serves as a testimony of our commitment to offer our customers, products of superior design at exceptional prices,” remarked. Samir Kumar, Director, Category Management, Amazon India.
Apart from Jake and Winnie, there are numerous other characters also that have been given this LED feature. Some Philips Disney SoftPals are Mickey and Minnie Mouse, Sulley and Mike from Monsters Inc. etc.
During the event, Nirupam Sahay, President, Philips Lighting India, commented, “The blend of Philips’ expertise in lighting and Disney’s beloved characters will transform the kids’ rooms into an imaginative place for them to learn, play and sleep. The e-commerce tie-up with Amazon will help us in making these digitally interactive lighting solutions easily accessible to our target consumers, who are online most of the time and like to shop without hassle.”
If you are looking to buy any of the items, you can visit www.amazon.in and check out the huge range of Philips and Disney products. The kids will surely have a lot of reasons to be happy and excited all thanks to Philips and Disney India.
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