FitTuber, naam to suna hi hoga! Away from Clickbait, why is it difficult for brands to please him?
Highlights:
- The journey from Vivek Mittal to FitTuber
- Being honest is costly
FitTuber, naam to suna hi hoga? If you are a fitness enthusiast or even if you are not, you may have come across his channel while scrolling the feed. Fit Tuber whose original name is Vivek Mittal has over 6 million subscribers and is one of the popular names in the fitness sphere. However, his channel not only features fitness-related advice but also covers skincare, lifestyles and often makes motivational and mental health-related videos. However, the factor that differentiates FitTuber from others is that he debunks shocking facts about those products and things that may be on your fav lists.
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He firmly believes that the issues he covers, the topics he talks about, and the wisdom he imparts can benefit everyone and not just the margins of a particular society with the language barrier being an issue.
Mittal aims to make people understand that health comes first. What matters most is to have a healthy body and to feel good about yourself; everything else follows.
The journey from Vivek Mittal to FitTuber
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Vivek hails from Bathinda, Punjab, and B Tech graduate in Information Technology from Indraprastha University, Delhi. He later moved to Hyderabad to work at Infosys and stayed for over three years. During his college days, Vivek developed an interest in fitness.
He started his YouTube channel in August 2016 and then there was no turning back. “The goal of my content has always been to benefit Indian society. This is because our lifestyle is quite different from the western world,” says Vivek.
Like every other venture, FitTuber has also faced his fair share of failures but bounced back with more power. “Failure is not when something doesn’t work out the way you planned, but when it doesn’t teach you a valuable lesson,” said the celebrated YouTuber.
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Being honest is costly!!
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However, fearlessly and openly criticizing Big companies and their products cannot be the cup of tea for many. Many multinational FMCG companies have slammed him for his work. Especially his ‘worst to best’ series, which often invited multiple legal notices, and even some of the videos were taken down from the channel. However, he stayed firm with every word spoken in his videos. Comments and issues never tamper with his spirit but only push him to work harder!
FitTuber is not only fitness & food-related topics but also talks about taboo topics that other creators refrain from touching.
The detailed, well-researched content, and often-breaking myths, attract a wider audience. He believes that he has a responsibility toward his viewers who rely on him when it comes to fitness and leading a healthy, chemical-free life.
Why is it difficult to please him?
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“My goal is to have smaller but dedicated followers. I always wanted to create fitness content that suited common people, with regular lifestyles- I do not want them to look at my videos and think they would never be able to buy the product that I am talking about or do what I do. In order for me to succeed, I had to associate with them on a very conventional level,” says Fit Tuber Vivek.
He further adds, “My stance on sponsorship has always been firm. I always check the integrity of every product that sponsors my videos. I believe in promoting only products that are free from harmful chemicals.”
The success of Fit Tuber relies heavily on the fact that he shuns body shaming and believes that the world is already battling more severe issues than ones that should make people uncomfortable about their bodies.
Vivek’s followers and the flow of his content are what make him one of the most reliable fitness YouTubers in today’s landscape and someone that people of all lifestyles can follow and relate to. And not to forget that he was honored with Rashtriya Gaurav Award 2019 from the Govt of Telangana in Hyderabad for creating awareness about health and fitness.
Keep doing the good work Champ!
